Email Personalization

Generate hyper-personalized sales emails using prospect data, recent activity, and proven outbound frameworks. This skill produces emails that reference specific, relevant details about the prospect's situation — not generic templates with a name swapped in.

When to Use This Skill

Use this skill when the user:

• Needs to write a personalized cold email to a specific prospect
• Wants to generate a multi-email outbound sequence with varied angles
• Needs A/B variants for subject lines or email body copy
• Wants to write a breakup email for a prospect who has gone dark
• Is building or refining outbound email templates for a specific persona or vertical

What This Skill Does

Start by gathering prospect context. At minimum, you need: prospect name, title, and company. With just this, you can produce a reasonably personalized email. But push for more — recent LinkedIn posts, company news, mutual connections, tech stack, hiring activity, or any signal that creates a specific hook. The quality of the email scales directly with the quality of the input signals.

Select the appropriate email framework based on the goal:

• AIDA (Attention-Interest-Desire-Action): Best for cold outreach where the prospect has no prior awareness
• PAS (Problem-Agitation-Solution): Best when you can identify a specific pain point
• BAB (Before-After-Bridge): Best for transformation narratives
• Value-first: Best for providing something useful (insight, benchmark, introduction) before asking
• Social proof lead: Best when you have a strong customer story in the prospect's industry

Every email must follow these structural rules:

1. First line must be about the prospect, not about you. "I noticed your team just expanded into EMEA" beats "Hi, I'm reaching out from Acme Corp." Every time.
2. One email, one ask. Do not combine "Would you be open to a call?" with "Also, here's a case study and would you introduce me to your VP?" Pick one action.
3. Under 125 words for cold emails. Length is the enemy of response rates. If the email exceeds 150 words, cut it.
4. Subject lines under 7 words. Curiosity-based or question-based subjects outperform descriptive ones.

Anti-Pattern: "Personalization Theater" Writing "I see you're the VP of Sales at Acme Corp — impressive!" is not personalization. It is publicly available information restated as flattery. Real personalization connects a specific prospect signal to a specific business outcome: "Your LinkedIn post about ramping 15 new SDRs this quarter caught my attention — most teams we work with see ramp time drop from 90 to 45 days using structured call coaching." The personalization must create relevance, not just demonstrate that you looked them up.

Anti-Pattern: "The 5-Paragraph Sales Essay" Long emails signal that you value your own message more than the prospect's time. If you cannot communicate the core value in 3 sentences, the message is not clear enough. Strip out background context, company history, and feature lists. Lead with the insight, state the value, make the ask.

When generating sequences, vary the angle with each touch. Do not send the same value proposition four times with different words. Touch 1 might lead with a pain point. Touch 2 with social proof. Touch 3 with a relevant insight or content. Touch 4 is the breakup. Each email should stand alone — prospects rarely read the full sequence in order.

Example Prompts

• "Write a personalized cold email to the CTO of Stripe about our API monitoring tool"
• "Generate a 3-email sequence for a prospect who just posted about scaling their sales team"
• "Create an A/B test for subject lines targeting VP of Marketing personas"
• "Write a breakup email for a prospect who went dark after the demo"