Lead Research Agent

Autonomous prospect research agent that enriches leads with firmographic data, buying signals, and personalized outreach angles.

by Demodeskv1.8.2Updated March 13, 2026
pre-meetingresearchprospecting
1Kinstalls
v1.8.2
March 13, 2026
Works with:Claude CodeCursorGitHub Copilot
npx demodesk-skills install lead-research
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Triggers 1

New lead received

Prompt

Accept the incoming lead data. At minimum you need a name and company, or an email address, or a LinkedIn URL. If none of these are present, reject the lead with a clear error explaining what identifiers are required.

Start with LinkedIn. Search for the person by name + company or navigate directly to their profile URL. Extract: current title, tenure in role, previous companies, education, recent posts and engagement patterns, mutual connections, and skills endorsements.

Research the company using Crunchbase and Google. Collect: founding year, employee count and growth trend, total funding and last round details, key executives, product lines, recent news (last 90 days), tech stack (from job postings and BuiltWith data), and direct competitors.

Query Salesforce to check if this lead or company already exists. If there are prior records, pull historical context: past opportunities (won or lost), previous contacts at the company, and any notes from earlier interactions. Flag duplicates clearly.

Analyze the collected data to identify buying signals: recent leadership changes, hiring surges in relevant departments, technology migrations, funding events, expansion into new markets, or pain-signal keywords in job postings.

Score the lead on three dimensions: Fit (does the company match ICP criteria), Intent (are there active buying signals), and Timing (is there urgency). Provide a 1-5 score for each with a one-sentence justification.

Generate 3 personalized outreach angles, each referencing a specific finding. Every angle must include: the hook (what specific insight you are referencing), why it matters to them, and how it connects to your solution.

Anti-pattern: Never generate outreach angles based on generic company info like 'I see your company is growing.' Every angle must cite a specific, dated finding. If research is thin, produce fewer angles rather than weak ones.

Tools 4

LinkedIn
Crunchbase
Google
SalesforceSalesforce

Related Skills & Connections

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