Competitive Intel Feed Agent

Give PMM a Real Feed, Not a Search Bar

Competitive intel dies in two places: sales reps stop logging it because no one reads it, and PMM stops asking because the signal is buried in transcripts. The Competitive Intel Feed Agent fixes both ends. It scans the prior week's calls and CRM loss reasons, extracts every competitor mention with the deal context that makes it usable, and writes a structured intel feed PMM can actually triage.

How It Works

The agent runs every Friday afternoon. It pulls the prior 7 days of Demodesk transcripts and Salesforce closed-lost records, scans for mentions of competitors on the configured watchlist, and extracts: the verbatim quote (rep or prospect), what was being claimed (pricing, feature, integration, reputation), the deal stage and segment, and the deal outcome if known. Each extraction becomes one Notion intel-feed card with the call link and CRM context attached.

Required Connections

• Demodesk — call transcripts
• Salesforce or HubSpot — closed-lost records and competitor field
• Notion — intel feed destination
• Slack — weekly digest to the PMM channel

What Makes It Different

Unlike competitor-watchlist-agent (which alerts the AE in the moment so they can respond on the call), this agent is rear-facing and PMM-bound: it aggregates, structures, and routes for narrative work. Two different jobs, two different inboxes.