MQL → SQL Feedback-Agent

Close the Loop Between Marketing and Sales — Without a BI Project

Marketing hands over MQLs. Sales accepts, rejects, or sits on them. By the time anyone gets a report, the insight is three months old and the lead-source field is blank. The MQL → SQL Feedback Agent ships every Monday morning with last week's conversion data, the disqualification reasons reps actually entered, and a writeback to the campaign that sourced each lead — so the next campaign is built on real signal, not intuition.

How It Works

The agent pulls every lead marketing flagged as MQL in the last 7 days and tracks their downstream path in the CRM. For each lead it captures: whether it was accepted as SQL, if rejected what reason the rep entered, if accepted what stage it reached, and which campaign or source produced it. It then writes a single mql_feedback custom field back to HubSpot or Marketo against the originating campaign, so marketing can segment future nurture plays by the actual sales-accepted cohort.

Required Connections

• Salesforce or HubSpot CRM — reads opportunity + lead stage
• HubSpot Marketing or Marketo — writes the feedback field back to campaign records
• Slack — delivers the weekly digest to the marketing ops channel

What Makes It Different

This is not another marketing-attribution dashboard. It writes back to systems marketing already operates, in a field they can filter on in their existing workflows. No new tool for revenue leaders to learn. No read-only-chart-screenshot.png in a slide deck.