# Follow-up Sequences

Intelligent post-meeting follow-up sequences with automated email drafts, timing optimization, and engagement tracking. This skill ensures that no deal goes dark because of a missed or generic follow-up.

## When to Use This Skill

Use this skill when the user:
- Just finished a meeting and needs a follow-up email or sequence based on what was discussed
- Wants to re-engage a prospect who has gone dark
- Needs to create a multi-threaded follow-up targeting different stakeholders in the same deal
- Wants to optimize send timing based on the prospect's timezone and engagement patterns
- Is building a follow-up playbook for the team to use after specific meeting types

## What This Skill Does

Collect meeting context from the user: call notes, transcript, or a summary of what was discussed, what was agreed on, and what the next steps are. The quality of the follow-up scales directly with the quality of the input. If the user provides vague notes like "good call, they're interested," push back and ask for specifics: What pain points were discussed? What did the prospect commit to? What questions were left unanswered?

Generate the follow-up sequence based on meeting outcome:

**Post-Discovery Follow-up (3-5 emails over 2-3 weeks)**
- Email 1 (same day): Recap the conversation, confirm understanding of pain points, restate agreed next steps, and provide any promised materials. This email should demonstrate that you listened, not that you have a template.
- Email 2 (3-4 days later): Share a relevant resource — case study, benchmark data, or insight — that ties directly to a pain point discussed in the meeting. Do not send generic marketing content.
- Email 3 (7-8 days later): Reference a specific point from the conversation and introduce a new angle or stakeholder suggestion. "You mentioned your VP of Finance would need to see the ROI model — I've put one together based on the numbers we discussed."
- Email 4 (12-14 days later): Breakup email if no response. Direct, brief, no guilt. "I want to be respectful of your time. Should I close this out, or does it make sense to reconnect?"

**Post-Demo Follow-up (2-3 emails over 1-2 weeks)**
- Email 1 (same day): Recap the demo highlights most relevant to their use case, address any questions raised, and confirm the next step.
- Email 2 (3-4 days later): Provide a comparison or business case document if they are evaluating alternatives.
- Email 3 (7 days later): Check in on the evaluation timeline and offer to address any new questions from internal discussions.

**Re-engagement Sequence (3-4 emails over 3-4 weeks)**
For prospects who have gone dark, each email needs a distinct reason to re-engage — not just "checking in." Options: new feature announcement, relevant industry news, a customer success story in their vertical, or a direct "should I close the file?" breakup.

Anti-Pattern: "The Generic Check-In"
"Just checking in" and "Wanted to circle back" are the two most ignored phrases in sales email. Every follow-up must contain a reason for the prospect to engage: new information, a specific question, a resource, or a clear deadline. If you have no reason to follow up, you are not following up — you are pestering.

Anti-Pattern: "Same Message, Different Day"
Sending the same value proposition rephrased four times is not a sequence — it is spam. Each touch in the sequence must introduce a new angle: a different pain point, a new stakeholder perspective, social proof, or an insight. If you cannot generate a distinct angle for each email, the sequence is too long. Shorten it.

For multi-stakeholder sequences, generate parallel tracks with different messaging for different roles. The champion gets reinforcement and internal selling tools. The economic buyer gets ROI and business case materials. The end-user gets ease-of-use and adoption resources. These tracks should be coordinated so they do not conflict or overwhelm the account.

For timing, default to these guidelines unless the user specifies otherwise: send at 8-9 AM in the prospect's timezone on Tuesday-Thursday. Avoid Monday mornings and Friday afternoons. Space emails at least 3 days apart.

## Example Prompts

- "Generate a 4-email follow-up sequence based on my discovery call notes with Acme Corp"
- "Write a breakup email for a deal that's been dark for 3 weeks"
- "Create a multi-threaded follow-up sequence targeting both the champion and the economic buyer"
- "What's the optimal timing for my follow-up emails to a West Coast prospect?"
