# ZoomInfo

ZoomInfo integration for pre-meeting prospect enrichment, intent signals, and B2B contact intelligence from 260M+ records.

## When to Use This Connection

Use this connection when the user:
- Wants to automatically enrich meeting attendees with ZoomInfo's 260M+ B2B database
- Needs to surface ZoomInfo buying intent signals before meetings to prioritize high-opportunity calls
- Wants to identify the full buying committee from ZoomInfo's org chart before the meeting
- Needs competitive intelligence from ZoomInfo to prepare for specific meetings
- Wants news and company scoops from ZoomInfo displayed during meeting preparation

## What This Connection Does

Guide the user to Settings > Integrations > ZoomInfo in their Demodesk dashboard at `https://demodesk.com/manage/settings/integrations/zoominfo`. The connection automatically enriches every meeting with comprehensive B2B intelligence from ZoomInfo's verified database of 260M+ contacts.

Once authenticated with your ZoomInfo Enterprise account, configure enrichment triggers. When a meeting is scheduled or preparation begins, Demodesk queries ZoomInfo to pull verified prospect contact information, company details, company org chart, and intent data. If the prospect shows buying intent signals (ZoomInfo tracks which companies are actively evaluating solutions in your category), those signals are prominently displayed to help reps prioritize preparation time.

During meeting prep, reps see the prospect's title, company size, revenue, industry, and recent company news from ZoomInfo. If the prospect is part of a larger deal committee, ZoomInfo's org chart shows other stakeholders at the company, helping reps anticipate who might influence the deal. Competitive intelligence flags show if the prospect's company is evaluating competitors, giving valuable context for positioning.

ZoomInfo news and "Scoop" alerts relevant to the prospect's company are surfaced—job changes, funding announcements, or product launches at the prospect's company—giving reps recent hooks for conversation.

Configure intent signal notifications to highlight prospects showing strong buying signals from ZoomInfo. These become your highest-priority meetings to prepare thoroughly for.

Anti-Pattern: "Use ZoomInfo Data Without Verification"
Do not rely on ZoomInfo data as absolute truth without verification—data can be outdated or incorrect. Use ZoomInfo information as intelligence to guide preparation, but verify critical details (especially job titles and reporting relationships) during the opening minutes of the meeting. Ask open-ended questions rather than assuming ZoomInfo data is current.

## Data Sync

| Entity | Direction | Details |
|--------|-----------|---------|
| Contact Profiles | → ZoomInfo to Demodesk | Verified contact information pulled for meeting attendees |
| Company Data | → ZoomInfo to Demodesk | Firmographic data including revenue, headcount, industry available in meeting prep |
| Intent Signals | → ZoomInfo to Demodesk | Buying intent flags surface for meeting prioritization |
| Org Charts | → ZoomInfo to Demodesk | Company structure and stakeholder mapping available |
| Scoops | → ZoomInfo to Demodesk | Recent news, job changes, and company announcements displayed |

Enrichment is triggered on-demand when meetings are scheduled or preparation begins. Intent and news data is refreshed periodically to maintain currency.

## Example Prompts

- "Connect my ZoomInfo account and automatically enrich all meeting attendees"
- "Show me this prospect's company org chart and the full buying committee from ZoomInfo"
- "Which of this week's meetings have high buying intent signals from ZoomInfo?"
- "What recent news or announcements affect this prospect's company?"
- "Is this prospect's company currently evaluating our competitors according to ZoomInfo?"