# monday sales CRM

monday sales CRM integration with deal board sync, contact management, and automatic activity tracking.

## When to Use This Connection

Use this connection when the user:
- Wants to see meeting data enrich monday's visual deal boards
- Needs to trigger monday automations from meeting events
- Wants to share meeting insights across monday boards and team dashboards
- Needs flexible custom column mapping for their unique monday workflow
- Wants deal stage updates to flow from Demodesk meetings to monday

## What This Connection Does

Guide the user to Settings > Integrations > monday CRM in their Demodesk dashboard at `https://demodesk.com/manage/settings/integrations/monday-crm`. The connection uses monday.com's OAuth 2.0 authorization — click "Connect monday" and authenticate with your monday account.

Once authenticated, the integration syncs contacts, deals, and activities to your monday workspace. You specify which monday CRM boards receive meeting updates. Meeting attendees are matched to existing contacts by email, or new contacts are created (configurable). Deal items on your monday board update automatically based on meeting outcomes — for example, a "qualified meeting" update can move an item to the next deal stage column. Every completed meeting creates an activity linked to the relevant deal. AI-generated meeting summaries are attached as comments or custom column values on the deal item. You can set up monday automations that trigger from meeting events — for instance, automating task creation, sequence enrollment, or team notifications.

For configuration, navigate to "Board & Column Mapping" after connecting. Select which CRM boards receive meeting updates. Map Demodesk data fields to your custom monday columns (meeting outcome, meeting notes, attendees, etc.). Set up automation triggers in monday to respond to meeting events. Enable or disable automatic contact creation. The sync runs in real time, updating your visual boards immediately after meetings conclude.

Anti-Pattern: "Overloading Columns"
Do not try to map every Demodesk meeting property to monday columns. Your deal board becomes cluttered and unusable. Pick 3-4 critical fields: meeting outcome, AI summary, next action, and attendees. Additional details live in the activity comments. Keep the board visual and scannable.

## Data Sync

| Entity | Direction | Details |
|--------|-----------|---------|
| Contacts | ↔ Bi-directional | Matched by email; new contacts created in monday |
| Deals | ↔ Bi-directional | Board items update from meeting outcomes |
| Activities | → Demodesk to monday | Meeting activities logged to deal items |
| Notes | → Demodesk to monday | AI summaries attached as comments or column values |
| Custom Columns | ↔ Configurable | Map Demodesk properties to your custom columns |

Sync is real-time. monday automations trigger asynchronously after meeting activities sync.

## Example Prompts

- "Connect monday CRM to Demodesk"
- "Map my custom meeting outcome column to Demodesk"
- "Set up a monday automation to create a task when a meeting is qualified"
- "Show meeting data on my deal board"
- "Configure deal stage updates from meetings"