# Lusha

Lusha integration for real-time contact enrichment, direct dial discovery, and meeting prospect intelligence.

## When to Use This Connection

Use this connection when the user:
- Wants instant contact enrichment with verified email and direct dial numbers before meetings
- Needs real-time access to prospect direct phone numbers for pre-meeting outreach
- Operates with Lusha's Chrome extension and wants that data in Demodesk meeting prep
- Wants the freshest contact data available for accurate meeting scheduling
- Needs bulk enrichment of meeting attendee lists with verified contact details

## What This Connection Does

Guide the user to Settings > Integrations > Lusha in their Demodesk dashboard at `https://demodesk.com/manage/settings/integrations/lusha`. The connection provides instant, real-time contact enrichment when meetings are scheduled or during preparation, ensuring reps always have the most current contact information.

Once authenticated with your Lusha account, Demodesk automatically triggers enrichment when meetings are created. Lusha's real-time database is queried to find verified email addresses and direct dial phone numbers for meeting attendees. If a prospect's contact information changes frequently (job transitions, company moves), Lusha's continuously updated data ensures you have current details before the meeting.

During meeting prep, reps see verified direct dial numbers, enabling pre-meeting outreach or post-meeting callbacks using accurate contact information. Lusha provides company intelligence including revenue, headcount, funding status, and technology stack—useful context for understanding the prospect's company and competitive positioning.

For attendees at the same company, Lusha provides information about other decision-makers and stakeholders, helping reps identify potential buying committee members and understand reporting relationships. Configure bulk enrichment to pull Lusha data for entire attendee lists from calendar invites or CRM contact lists.

Lusha's Chrome extension data (if your team uses it while researching prospects) can be surfaced in Demodesk, creating a unified view of enrichment across your tools.

Anti-Pattern: "Cold Call with Just a Name and Email"
Do not attempt to reach prospects without verifying current contact information. Use Lusha's direct dial discovery before pre-meeting calls or cold outreach. Dialing an outdated number or reaching the wrong person damages credibility. Lusha's commitment to data freshness means the information you see is more likely to be current, but always treat contact data as probabilistic—be prepared for wrong numbers and have a backup plan for reaching the right prospect.

## Data Sync

| Entity | Direction | Details |
|--------|-----------|---------|
| Contact Data | → Lusha to Demodesk | Verified emails and phone numbers pulled for meeting attendees |
| Direct Dials | → Lusha to Demodesk | Direct phone numbers for pre and post-meeting outreach |
| Email Addresses | → Lusha to Demodesk | Verified business email addresses for accurate contact |
| Company Profiles | → Lusha to Demodesk | Revenue, headcount, funding, and company intelligence |
| Tech Stack Data | → Lusha to Demodesk | Technology and tools in use at prospect company |

Enrichment is triggered on-demand when meetings are created or during preparation. Real-time lookups ensure data is current at enrichment time.

## Example Prompts

- "Connect my Lusha account and get direct dial numbers for meeting attendees"
- "Show me Lusha company intelligence for this prospect's organization"
- "Find direct phone numbers for all attendees in this meeting invite"
- "What's the current tech stack at this prospect's company according to Lusha?"
- "Bulk enrich all meeting attendees from next week's calendar with Lusha data"