# lemlist

lemlist integration for personalized outreach campaigns, meeting booking tracking, and multi-channel engagement analytics.

## When to Use This Connection

Use this connection when the user:
- Wants to connect their lemlist account for multi-channel campaign-to-meeting attribution
- Needs to track how lemlist's personalized sequences drive meeting quality
- Wants to see pre-meeting context about prospect engagement across email, LinkedIn, and other channels
- Needs to optimize lemlist campaigns based on Demodesk meeting outcomes
- Wants unified visibility into the journey from lemlist outreach to Demodesk meeting to closed deal

## What This Connection Does

Guide the user to Settings > Integrations > lemlist in their Demodesk dashboard at `https://demodesk.com/manage/settings/integrations/lemlist`. The connection syncs campaign performance, prospect engagement data, and meeting outcomes between lemlist's multi-channel outreach platform and Demodesk's meeting intelligence.

Once authenticated with your lemlist account, configure campaign tracking and attribution rules. When a prospect who has engaged with a lemlist multi-channel campaign (email, LinkedIn, phone) books a meeting, Demodesk automatically tags the meeting with the campaign name, sequence step, and engagement channel. This multi-channel attribution shows which combination of touches drives meetings—critical for understanding your outreach effectiveness.

During meeting preparation, reps see the prospect's full engagement history across all lemlist channels: email opens and clicks, LinkedIn message responses, and any phone attempts. Lemlist's engagement scoring for the prospect is also visible, helping reps gauge how warm or cold the lead is.

After meetings, configure rules to feed meeting outcomes back to lemlist. If a meeting results in "deal advanced," the prospect can be automatically enrolled in a follow-up nurture sequence. If outcomes are "not a fit," prospects can be removed from sequences to avoid wasted outreach.

Anti-Pattern: "Same Outreach for All Meeting Types"
Do not treat all meeting outcomes the same in lemlist follow-up. Instead, segment prospects by meeting outcome: "demo scheduled" prospects get a different follow-up sequence than "not interested" prospects. Lemlist's segmentation and lemlist's integration with Demodesk outcomes allows you to send contextually relevant follow-up based on actual meeting results, not just initial interest.

## Data Sync

| Entity | Direction | Details |
|--------|-----------|---------|
| Campaigns | ↔ Bi-directional | Multi-channel campaign context visible in meeting prep; campaign performance enriched with meeting data |
| Leads | ↔ Bi-directional | Lead status and engagement history synced to meeting attendee profiles |
| Activities | → lemlist to Demodesk | Email, LinkedIn, and multi-channel engagement visible before meetings |
| Meeting Bookings | → Demodesk to lemlist | Meeting bookings tagged with campaign and channel source |
| Engagement Scores | ↔ Bi-directional | Combined engagement scoring from lemlist and meeting outcomes |

Sync is triggered when meetings are scheduled, during preparation, and after completion. Multi-channel attribution is calculated automatically across all lemlist engagement channels.

## Example Prompts

- "Connect my lemlist account and show me multi-channel attribution from campaigns to meetings"
- "What was this prospect's engagement on LinkedIn and email before this meeting?"
- "Which lemlist campaign step generated this meeting booking?"
- "Enroll this prospect in the post-demo follow-up sequence since the meeting outcome was 'interested'"
- "Show me which combination of email + LinkedIn touches drives the best meeting quality"
