# Clearbit

Clearbit integration for real-time visitor and contact enrichment, company intelligence, and meeting prospect data.

## When to Use This Connection

Use this connection when the user:
- Wants real-time API-based contact enrichment from Clearbit (now part of HubSpot)
- Uses HubSpot and wants native Clearbit enrichment in Demodesk meeting prep
- Needs firmographic and technographic data to understand prospect company context
- Wants visitor identification data (inbound intelligence) connected to meeting preparation
- Needs automatic enrichment triggered when meetings are scheduled

## What This Connection Does

Guide the user to Settings > Integrations > Clearbit in their Demodesk dashboard at `https://demodesk.com/manage/settings/integrations/clearbit`. The connection uses Clearbit's real-time enrichment API to pull comprehensive prospect and company data when meetings are scheduled or during preparation.

Once authenticated with your Clearbit API key (or connected via HubSpot if you use Clearbit through HubSpot), Demodesk automatically queries Clearbit when meetings are created. Real-time enrichment pulls verified contact information, company firmographic data (revenue, headcount, industry, location), and technographic intelligence (technology stack, tools in use).

During meeting prep, reps see Clearbit's comprehensive company intelligence—helping understand the prospect's company size, growth stage, recent news, and technology environment. Technographic data shows which tools the prospect's company uses, enabling solution positioning and integration discussion points.

If you use Clearbit's visitor identification (tracking website visitors to your site), that data can be surfaced—showing if the prospect's company has visited your site, how many visitors from their company, and which pages they viewed. This inbound intelligence helps reps personalize conversations about specific features or use cases the prospect has researched.

Clearbit data syncs to HubSpot when meetings occur, enriching deal records and contact profiles in your CRM. Configure automatic enrichment triggers to enrich all meeting attendees, or focus on high-value prospects only.

Anti-Pattern: "Over-Index on Technographic Fit"
Do not assume that because a prospect's company uses similar tools, they're a good fit for your solution. Technographic data shows what tools they use, not how they use them or whether they're interested in change. Use Clearbit technographic data as a conversation starter ("I see you're using X tool"), but focus the meeting on their actual business problems and buying intent, not tool compatibility.

## Data Sync

| Entity | Direction | Details |
|--------|-----------|---------|
| Contact Profiles | → Clearbit to Demodesk | Real-time contact enrichment pulled at meeting scheduling |
| Company Firmographics | → Clearbit to Demodesk | Revenue, headcount, industry, growth stage for company context |
| Technographics | → Clearbit to Demodesk | Technology stack and tools in use visible in meeting prep |
| Employee Data | → Clearbit to Demodesk | Additional employee info from prospect company |
| Visitor Intelligence | → Clearbit to Demodesk | Website visitor data if using Clearbit's visitor identification |

Enrichment is triggered on-demand when meetings are scheduled. Data is cached to minimize API calls while keeping information fresh for preparation.

## Example Prompts

- "Connect my Clearbit account and automatically enrich meeting attendees"
- "What's this prospect's company revenue and headcount according to Clearbit?"
- "Show me the tech stack for this prospect's company from Clearbit"
- "Has this prospect's company visited our website according to Clearbit visitor data?"
- "Enrich all meeting attendees with Clearbit data for our HubSpot CRM"
