# Apollo.io

Apollo.io integration for prospect enrichment, sequence automation, and meeting intelligence powered by 270M+ contacts.

## When to Use This Connection

Use this connection when the user:
- Wants to connect their Apollo account for pre-meeting prospect enrichment from 270M+ contacts
- Needs to trigger Apollo sequences automatically based on meeting outcomes
- Wants to use Apollo's buyer intent signals to prioritize which meetings to focus on
- Needs pre-meeting context about prospect engagement status in Apollo
- Wants to track campaign attribution from Apollo sequence through to Demodesk meeting

## What This Connection Does

Guide the user to Settings > Integrations > Apollo.io in their Demodesk dashboard at `https://demodesk.com/manage/settings/integrations/apollo`. The connection syncs prospect data and engagement state between Apollo's 270M+ contact database and Demodesk's meeting intelligence platform.

Once authenticated with an Apollo account, configure enrichment preferences. When a meeting is scheduled or preparation begins, Demodesk automatically queries Apollo's database to enrich the prospect with verified contact data, company information, and engagement history. If the prospect exists in Apollo, their sequence enrollment status and recent activity are displayed in Demodesk's meeting prep screens.

Map Apollo sequences to Demodesk meeting outcomes. When a meeting concludes with a specific outcome (e.g., "needs nurturing"), the prospect can be automatically enrolled in a corresponding Apollo sequence. Intent signals from Apollo—indicating which prospects are actively evaluating solutions—can be surfaced in Demodesk to help reps prioritize and prepare for high-intent meetings.

Configure intent signal notifications to highlight prospects showing strong buying signals. Multi-channel engagement data (email opens, click-throughs, LinkedIn activity) from Apollo sequences is available before the meeting, giving your team rich context about the prospect's recent behavior.

Anti-Pattern: "Auto-Enroll Prospects in Sequences Without Review"
Do not automatically enroll every meeting prospect into Apollo sequences without sales rep oversight. Instead, use outcome-triggered enrollment (e.g., "enroll in nurture sequence only if outcome was 'no decision yet'"). Reps should have visibility and the ability to override sequence enrollment decisions to avoid redundant or irrelevant outreach.

## Data Sync

| Entity | Direction | Details |
|--------|-----------|---------|
| Contacts | ↔ Bi-directional | Prospect enrichment from Apollo database; verified contact data synced to Demodesk |
| Accounts | → Apollo to Demodesk | Company data pulled for meeting preparation context |
| Sequences | ↔ Bi-directional | Meeting outcomes trigger enrollment; sequence history available in meeting prep |
| Intent Signals | → Apollo to Demodesk | Buyer intent flags surface in Demodesk for meeting prioritization |
| Engagement Data | → Apollo to Demodesk | Email, call, and multi-channel activity data available before meetings |

Enrichment is triggered on demand when meetings are scheduled or preparation begins. Sequence enrollment is event-driven based on configured meeting outcome rules.

## Example Prompts

- "Connect my Apollo account and enrich meeting attendees with Apollo's contact database"
- "Show me this prospect's Apollo engagement history and recent email activity"
- "Automatically enroll prospects in my 'Enterprise Demo Follow-Up' sequence if the meeting outcome is 'interested but needs stakeholder buy-in'"
- "Which prospects in this week's meetings have high buyer intent signals from Apollo?"
- "What's the campaign attribution from Apollo sequences to meetings this quarter?"
